Course Catalog

Advanced Data Structures and Algorithms

Course description not available.

Advanced modelling using Excel

This course deals in some advanced quantitative methods that are being increasingly used in management research today.

Alternative Investments

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Basic Financial Management

Behavioral Finance

Behavioural Finance

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Brand Management

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Course description not available.

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Business Ethics

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Course Content This course in Business Marketing would help students understand the distinguishing characteristics of B2B markets. It will also make the students get to know about various marketing concepts related to business markets. It includes environment scanning, buying behavior, STP, product policies and product life cycle, pricing strategies, business channels, and communication mix in business markets. Course Objectives The course has been designed to explain how serving of needs in B2B is different from that of B2C. The aim of the course is to understand B2B perspective and marketing concepts for it. The objectives will be fulfilled through lectures and case discussions. Assessment Scheme Class Participation 10 % Quiz 10 % Mid Term Examination 25 % Case Study Discussions 15 % End Term Examination 40 % Session Plan Session1 Topic: Introduction to Business Marketing Objectives: Concept of business marketing, business vs. consumer marketing, types of customers, classifying goods for business markets, creating the value proposition Discussion: MB Ltd: Nature of demand for special purpose machines. Reading: The environment of Business Marketing (Chapter 1), Book 1 Session 2 Topic: Understanding of Environment for Business Markets and Organisational Buying Behavior Contents: Individual, group, organisational and environmental influences on buying decisions, customers’ total cost of ownership, major stages of organisational buying process Discussion: H.K Electroplating: environmental issues, Star Material Handling Ltd. Reading: Organisational Buying Behavior (Chapter 2), Book 1 Session 3 Topic: Buyer-Seller Relationships Contents: Relationship marketing, types of relationships, managing buyer-seller relationships, customer relationship management strategy, drivers of relationship marketing effectiveness Discussion: India Textile Ltd. Reading: Customer Relationship Management (Chapter 3), Book 1 Session 4 Topic: Segmenting and Targeting in Business Markets Contents: Segmentation requirements and benefits for business marketing, bases for segmenting the markets, procedures for selecting target markets. Discussion: Govind Doors Pvt. Ltd. Reading: Segmenting the Business Markets (Chapter 4), Book 1 Session 5 Topic: Positioning and Product Strategy Contents: Product positioning process, building a strong B2B brand, product policies. Discussion: Vastu Cement Blocks Pvt. Ltd. Reading: Managing Products for Business Markets (Chapter 7), Book 1 Session 6 Topic: Product Life Cycle and Business Services Contents: Industrial product life cycle and strategies, characteristics of business services, conceptualizing service product, dimensions of service quality, delivering effective customer solutions. Discussions: K.S Consultancy Services Ltd. Reading: Managing Services for Business Markets (Chapter 7), Book 1 Session 7 Topic: Marketing Channels in Business Markets Contents: Distinctive nature of business marketing channels, types of B2B channels, intermediaries in business marketing channels, decisions for channel designing and channel administration Discussion: Cable Systems Pvt. Ltd Reading: Managing Business Marketing Channels (Chapter 10), Book 1 Session 8 Topic: Pricing in Business Marketing Contents: Meaning of price, price objectives, factors influencing pricing decisions, types of pricing approaches, responding to price changes of competitors. Discussion: S.L Business Systems (India) Ltd. Reading: Pricing Strategies for Business Markets (Chapter 12), Book 1 Session 9 Topic: Communication Program in Business Markets Contents: Developing business communication program, role of advertising in business marketing, decisions for developing advertising program, role of trade shows in business communication mix. Discussion: Nepal Boards Ltd. Reading: Business Marketing Communication: Advertising and Sales Promotion (Chapter13), Book 1 Session 10 Topic: Managing Personal Selling in Business Marketing Contents: Role of personal selling, selling process, organising, the personal selling effort, traditional selling vs. key account selling, managing sales people. Discussion: Galaxy Solutions Inc. Reading: Business Marketing Communications: Managing the Personal Selling Function (Chapter 14), Book1 Session 11 Topic: Performance Evaluation Contents: Converting strategy goal into concrete performance measures, levels of marketing controls, value of ‘dashboards’ for evaluating marketing strategy performance Discussion: Autotech Pvt. Ltd. Reading: Marketing Performance Measurement (Chapter15), Book 1 Session 12 and 13 Case Studies for discussion: Kirloskar Oil Engines Ltd. Tata Teleservices IBM Challenge Federated Insurance Castrol India Session 14 and 15 Quiz, Project presentation and discussion Teaching Pedagogy: Explanation of concepts with real life corporate examples Practical assignments Case studies Quiz

Business Research Methods

This course studies the nature, scope, and significance of business research and the research methods. In particular, the course examines primary and secondary research methods with applications to specific problems, by the use of quantitative techniques for individual investigation of current problems encountered in business and entrepreneurship.

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Business Simulation

Course description not available.

Business Valuation

CEO and Top Management Team

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Course description not available.

Compet. Stratg. in a Dig. Wrld

Contemporary Banking

Course Description & Objective The objective of this course is to build upon the accounting topics of FAC203/FAC101 and get deeper into the process and technicalities of financial reports. Broadly, the course has been split into three modules viz., (a) Revisiting corporate financial reports; consolidated financial statements and the accounting standards, (b) reporting flexibilities: recognition, measurement and valuation of various components of accounting reports and (c) creative accounting policies related to financial leases, fair value accounting and Off-balance sheet transactions. Broader philosophies and the conceptual framework of Accounting standards (IFRS and IndAS) run through all topics of this course. Additionally, this course supports student preparations for professional certifications on management accounting. XI. TEXT BOOK: • R.Narayanaswamy (2014) Financial Accounting – A Managerial Perspective, 6th Edition, PHI Learning, New Delhi. XII. RECOMMENDED BOOK(S): 1. Anthony, R.N., D.F. Hawkins and K.A. Merchant (2007) Accounting: Text and Cases, 12th Edition, Tata McGraw Hill, New Delhi. 2. Accounting and Finance for manager (2012) by Ghosh, T.P. 3. Taxman’s fundamentals of financial accounting (2012) by Deepak Sehgal XIII. ASSESSMENT SCHEME: Group project 20% Class assignments 20% Mid term 30% End Term 30%

Corporate Finance

Corporate Governance

Course description not available.

Creating Ent. Ventures

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Decision Theory

Course description not available.

Digital Marketing

Digital Marketing Strategy

Course description not available.

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Course description not available.

E-Commerce

Economics for Business

Course description not available.

Emerging Business Models

Enterprise resource planning

Entrepreneurship

Environmental Economics, .....

Ethics in Business and Management

Excel Modelling

Course description not available.

Financial Accounting

Financial Management 1

Financial Modelling I

Financial Reporting and Control

Financial Services

Course description not available.

From Creativity to Innov Mgmt

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Group Dynamics for Teams

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Human Resource Management

Independent Research Project

Industry Trip (Long)

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International Business

International Finance

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Introduction to Chinese Economy

Introduction to Entrepreneurship

Introduction to Management and Strategy

Course description not available.

Introduction to Data Science & Analytics Course ID: 002196

Introduction to Marketing

Introduction to Mathematical Finance and Financial Engineering

Investment Management

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Japanese Kaiwa

Japanese Management

Lnchng. Entrepreneurial Vntrs.

Legal & tax Factors in Business

Legal Aspects of Business

Machine Learning And Knowledge Discovery

Management Communication

Management Control System

This course offers a comprehensive overview of IS, introducing many key concepts and tools of business information systems (BIS). It will examine both technical and strategic issues related to IS.

Managerial Accounting

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Managerial Computing

Managing Business on Cloud

Managing Human Capital

Course description not available.

Market Research

Course description not available.

Marketing Management

Marketing Management 2

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Mrgr., Acqstns..& Crprt., rst.

Course description not available.

Mining of Massive Datasets

MSExcel

Negotiations

Negotiations for Busn Success

New business opportunities in Indian industry

Performance Measurement of Decision Making Units: Non Parametric Data Envelopment Analysis.

Acquisition and Retention of Talents in Education Sectors: Primary and Secondary Schools in India

This course introduces concepts, principles, and techniques for managing manufacturing and service operations at all business organizations, private or public.

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Course description not available.

Organization and the Economic Environment

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Organizational Behavior

Organizational Behaviour 2

Course description not available.

Outbound Leadership Practicum

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Predictive analysis

Course description not available.

Public Economics and Finance

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Quantitative Techniques In Business

Quantitative Management IRP

Quan. Methods in Mgmt. 1

This course trains students to be equipped with the essential preparatory mathematics that is needed to cope with more advanced courses in operations, finance, economics, strategy, OB/HR, engineering, computer science, and the natural sciences.

Quan. Methods in Mgmt. 2

This course studies the nature, scope, and significance of methods of research in management and business studies

Retail Management

Course description not available.

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Services Marketing

Social Entrepreneurship

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Social Network Analysis

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Starting and Managing New Ventures

Course description not available.

Module Objective This course has been designed to enable participating candidates to: • Understand the primary role of various business functions of an organization such as marketing, finance, operations and human resources, and their relationships with each other • Gain knowledge on the three major pillars of strategic management framework • Apply the theories and frameworks covered in the course to critically analyze an organization and comprehend why some firms have superior performance levels • Develop a basic understanding of the strategic business environment in India and to some extent the rest of the world Introduction to the Module This course has been designed for undergraduate students. One of the central questions this course intends to address is why some firms have superior performance levels than their competitors. This question entails that candidates build on, integrate, and apply knowledge gained from varied sources, including knowledge gained in their disciplines, prior management courses and also the strategic management concepts and frameworks covered as part of the course. As such it is highly recommended to read varied material, in addition to what is given in the syllabus. Pedagogy would be lecture as well as discussion based. Business cases would be used in order to combine theory and application. Classroom exercises would be done regularly to elicit active participation and discussion. The assessment plan has been designed to maximize student learning. Assessments would be conducted at regular intervals. Surprise quiz would also be conducted to ensure that students are regularly going through the concepts covered in the class. The group exercise at the end will require students to critically analyze a given organization using the concepts covered in the course. Students are welcome to apply additional insights, as deemed appropriate.

Summer Internship

Supply Chain Management

Sustainable Operations Management

Talent Acquisition and Succession Planning

Course description not available.

Technology and the Digital Eco

THEORY OF FIRM

Total Quality Management

Understanding Behavior In Organizations

Course description not available.

Web and Social Media Analytics