Course Catalog

Advanced Data Structures and Algorithms

Course description not available.

Advanced modelling using Excel

This course deals in some advanced quantitative methods that are being increasingly used in management research today.

Alternative Investments

NULL

Basic Financial Management

Behavioral Finance

Behavioural Finance

NULL

NULL

Brand Management

NULL

Course description not available.

NULL

Business Ethics

NULL

Course Content This course in Business Marketing would help students understand the distinguishing characteristics of B2B markets. It will also make the students get to know about various marketing concepts related to business markets. It includes environment scanning, buying behavior, STP, product policies and product life cycle, pricing strategies, business channels, and communication mix in business markets. Course Objectives The course has been designed to explain how serving of needs in B2B is different from that of B2C. The aim of the course is to understand B2B perspective and marketing concepts for it. The objectives will be fulfilled through lectures and case discussions. Assessment Scheme Class Participation 10 % Quiz 10 % Mid Term Examination 25 % Case Study Discussions 15 % End Term Examination 40 % Session Plan Session1 Topic: Introduction to Business Marketing Objectives: Concept of business marketing, business vs. consumer marketing, types of customers, classifying goods for business markets, creating the value proposition Discussion: MB Ltd: Nature of demand for special purpose machines. Reading: The environment of Business Marketing (Chapter 1), Book 1 Session 2 Topic: Understanding of Environment for Business Markets and Organisational Buying Behavior Contents: Individual, group, organisational and environmental influences on buying decisions, customers’ total cost of ownership, major stages of organisational buying process Discussion: H.K Electroplating: environmental issues, Star Material Handling Ltd. Reading: Organisational Buying Behavior (Chapter 2), Book 1 Session 3 Topic: Buyer-Seller Relationships Contents: Relationship marketing, types of relationships, managing buyer-seller relationships, customer relationship management strategy, drivers of relationship marketing effectiveness Discussion: India Textile Ltd. Reading: Customer Relationship Management (Chapter 3), Book 1 Session 4 Topic: Segmenting and Targeting in Business Markets Contents: Segmentation requirements and benefits for business marketing, bases for segmenting the markets, procedures for selecting target markets. Discussion: Govind Doors Pvt. Ltd. Reading: Segmenting the Business Markets (Chapter 4), Book 1 Session 5 Topic: Positioning and Product Strategy Contents: Product positioning process, building a strong B2B brand, product policies. Discussion: Vastu Cement Blocks Pvt. Ltd. Reading: Managing Products for Business Markets (Chapter 7), Book 1 Session 6 Topic: Product Life Cycle and Business Services Contents: Industrial product life cycle and strategies, characteristics of business services, conceptualizing service product, dimensions of service quality, delivering effective customer solutions. Discussions: K.S Consultancy Services Ltd. Reading: Managing Services for Business Markets (Chapter 7), Book 1 Session 7 Topic: Marketing Channels in Business Markets Contents: Distinctive nature of business marketing channels, types of B2B channels, intermediaries in business marketing channels, decisions for channel designing and channel administration Discussion: Cable Systems Pvt. Ltd Reading: Managing Business Marketing Channels (Chapter 10), Book 1 Session 8 Topic: Pricing in Business Marketing Contents: Meaning of price, price objectives, factors influencing pricing decisions, types of pricing approaches, responding to price changes of competitors. Discussion: S.L Business Systems (India) Ltd. Reading: Pricing Strategies for Business Markets (Chapter 12), Book 1 Session 9 Topic: Communication Program in Business Markets Contents: Developing business communication program, role of advertising in business marketing, decisions for developing advertising program, role of trade shows in business communication mix. Discussion: Nepal Boards Ltd. Reading: Business Marketing Communication: Advertising and Sales Promotion (Chapter13), Book 1 Session 10 Topic: Managing Personal Selling in Business Marketing Contents: Role of personal selling, selling process, organising, the personal selling effort, traditional selling vs. key account selling, managing sales people. Discussion: Galaxy Solutions Inc. Reading: Business Marketing Communications: Managing the Personal Selling Function (Chapter 14), Book1 Session 11 Topic: Performance Evaluation Contents: Converting strategy goal into concrete performance measures, levels of marketing controls, value of ‘dashboards’ for evaluating marketing strategy performance Discussion: Autotech Pvt. Ltd. Reading: Marketing Performance Measurement (Chapter15), Book 1 Session 12 and 13 Case Studies for discussion: Kirloskar Oil Engines Ltd. Tata Teleservices IBM Challenge Federated Insurance Castrol India Session 14 and 15 Quiz, Project presentation and discussion Teaching Pedagogy: Explanation of concepts with real life corporate examples Practical assignments Case studies Quiz

Business Research Methods

This course studies the nature, scope, and significance of business research and the research methods. In particular, the course examines primary and secondary research methods with applications to specific problems, by the use of quantitative techniques for individual investigation of current problems encountered in business and entrepreneurship.

NULL

Business Simulation

Course description not available.

Business Valuation

CEO and Top Management Team

NULL

NULL

Course description not available.

Compet. Stratg. in a Dig. Wrld

Contemporary Banking

Course Description & Objective The objective of this course is to build upon the accounting topics of FAC203/FAC101 and get deeper into the process and technicalities of financial reports. Broadly, the course has been split into three modules viz., (a) Revisiting corporate financial reports; consolidated financial statements and the accounting standards, (b) reporting flexibilities: recognition, measurement and valuation of various components of accounting reports and (c) creative accounting policies related to financial leases, fair value accounting and Off-balance sheet transactions. Broader philosophies and the conceptual framework of Accounting standards (IFRS and IndAS) run through all topics of this course. Additionally, this course supports student preparations for professional certifications on management accounting. XI. TEXT BOOK: • R.Narayanaswamy (2014) Financial Accounting – A Managerial Perspective, 6th Edition, PHI Learning, New Delhi. XII. RECOMMENDED BOOK(S): 1. Anthony, R.N., D.F. Hawkins and K.A. Merchant (2007) Accounting: Text and Cases, 12th Edition, Tata McGraw Hill, New Delhi. 2. Accounting and Finance for manager (2012) by Ghosh, T.P. 3. Taxman’s fundamentals of financial accounting (2012) by Deepak Sehgal XIII. ASSESSMENT SCHEME: Group project 20% Class assignments 20% Mid term 30% End Term 30%

Corporate Finance

Corporate Governance

Course description not available.

Creating Ent. Ventures

NULL

Course description not available.

NULL

Decision Theory

Course description not available.

Digital Marketing

Digital Marketing Strategy

Course description not available.

NULL

Course description not available.

E-Commerce

Economics for Business

Course description not available.

Emerging Business Models

Enterprise resource planning

Entrepreneurship

Environmental Economics, .....

Ethics in Business and Management

Excel Modelling

Course description not available.

Financial Accounting

Financial Management 1

Financial Modelling I

Financial Reporting and Control

Financial Services

Course description not available.

From Creativity to Innov Mgmt

NULL

Course description not available.

Group Dynamics for Teams

NULL

Human Resource Management

Independent Research Project

Industry Trip (Long)

NULL

Course description not available.

International Business

International Finance

NULL

NULL

Introduction to Chinese Economy

Introduction to Entrepreneurship

Introduction to Management and Strategy

Course description not available.

This course offers an introduction to IS and OM.

Introduction to Math. Finance

This course helps develop human intuition and conceptualization of the natural, economic, and sociological world using a holistic and systems-based view.

NULL

IT Consulting

IT Strategy

Japanese Management

Japanese Management

Leadership and Organizational Behavior

NULL

Legal Aspects of Business

NULL

Macro Eco., Eco. Env. & Policy

NULL

Management Information System

Management of IP in Business

Managerial Accounting

NULL

Managerial Economics

NULL

Managing People in Organizations

Market Research

Marketing

Marketing in Practice

Marketing Management 1

Course description not available.

Course description not available.

Micro Economics

Mining Insights

Course description not available.

Negotiations

Negotiations for Bus. Success

NULL

Organizational Behavior and Human Resource Management

Operations Management

Operations Management

Course description not available.

Options and Derivatives

Oral Presentation and Communication Skills

Organizational and Individual Dynamics

Organizational Behavior & Human Resource Mgmt.

Organizational Behavior-3

Organizational Behaviour Independent Research

Organizations and Individuals

People Organizations & Business

This course is an overview of management from a wide range of perspectives, including sociology, economics, and psychology

NULL

This course helps the project manager to decompose a complex project into manageable parts, lead a diverse project team, and use effective tools to ensure that the project  meet its deliverables and is completed within budget and on schedule.

NULL

Course description not available.

Course description not available.

Quantitative Methods

Quant Techniques in Business

Quantitative Techniques in Management - 2

Raising Capital

Course description not available.

Rural Experiential Practicum

Sales & Distribution Mgt.

NULL

Course description not available.

Social Entrepreneurship

Social Insurance

NULL

Course description not available.

Soft Skills

NULL

Strategic Human Resource Management

Strategic Management

Strategic Stewardship of Technology Assets

Summer Internship

NULL

Course description not available.

Talent Management

Taxation and Business Strategy

NULL

Thinking Social Seminar

Total Quality Management

Understanding Distribution Channels

NULL

Written Analysis and Communications 2