Course Catalog

Advanced Data Structures and Algorithms

This course builds on learnings of FAC202. In the advanced module, blends the theoretical models in finance with practical applications. The primary design of the course is about leading the finance function in any good organization by understanding the cause-effect relationship with firm value. The topics of the course are in-line with the corporate finance modules of professional certification courses like, CFA and CMA

Advanced MSExcel

Alternative Investments

B2B Marketing

Basic Financial Management

Behavioural Finance

Blue Ocean Strategy

Brand Management

Business and the Environment

Business Intelligence

Course Content This course in Business Marketing would help students understand the distinguishing characteristics of B2B markets. It will also make the students get to know about various marketing concepts related to business markets. It includes environment scanning, buying behavior, STP, product policies and product life cycle, pricing strategies, business channels, and communication mix in business markets. Course Objectives The course has been designed to explain how serving of needs in B2B is different from that of B2C. The aim of the course is to understand B2B perspective and marketing concepts for it. The objectives will be fulfilled through lectures and case discussions. Assessment Scheme Class Participation 10 % Quiz 10 % Mid Term Examination 25 % Case Study Discussions 15 % End Term Examination 40 % Session Plan Session1 Topic: Introduction to Business Marketing Objectives: Concept of business marketing, business vs. consumer marketing, types of customers, classifying goods for business markets, creating the value proposition Discussion: MB Ltd: Nature of demand for special purpose machines. Reading: The environment of Business Marketing (Chapter 1), Book 1 Session 2 Topic: Understanding of Environment for Business Markets and Organisational Buying Behavior Contents: Individual, group, organisational and environmental influences on buying decisions, customers’ total cost of ownership, major stages of organisational buying process Discussion: H.K Electroplating: environmental issues, Star Material Handling Ltd. Reading: Organisational Buying Behavior (Chapter 2), Book 1 Session 3 Topic: Buyer-Seller Relationships Contents: Relationship marketing, types of relationships, managing buyer-seller relationships, customer relationship management strategy, drivers of relationship marketing effectiveness Discussion: India Textile Ltd. Reading: Customer Relationship Management (Chapter 3), Book 1 Session 4 Topic: Segmenting and Targeting in Business Markets Contents: Segmentation requirements and benefits for business marketing, bases for segmenting the markets, procedures for selecting target markets. Discussion: Govind Doors Pvt. Ltd. Reading: Segmenting the Business Markets (Chapter 4), Book 1 Session 5 Topic: Positioning and Product Strategy Contents: Product positioning process, building a strong B2B brand, product policies. Discussion: Vastu Cement Blocks Pvt. Ltd. Reading: Managing Products for Business Markets (Chapter 7), Book 1 Session 6 Topic: Product Life Cycle and Business Services Contents: Industrial product life cycle and strategies, characteristics of business services, conceptualizing service product, dimensions of service quality, delivering effective customer solutions. Discussions: K.S Consultancy Services Ltd. Reading: Managing Services for Business Markets (Chapter 7), Book 1 Session 7 Topic: Marketing Channels in Business Markets Contents: Distinctive nature of business marketing channels, types of B2B channels, intermediaries in business marketing channels, decisions for channel designing and channel administration Discussion: Cable Systems Pvt. Ltd Reading: Managing Business Marketing Channels (Chapter 10), Book 1 Session 8 Topic: Pricing in Business Marketing Contents: Meaning of price, price objectives, factors influencing pricing decisions, types of pricing approaches, responding to price changes of competitors. Discussion: S.L Business Systems (India) Ltd. Reading: Pricing Strategies for Business Markets (Chapter 12), Book 1 Session 9 Topic: Communication Program in Business Markets Contents: Developing business communication program, role of advertising in business marketing, decisions for developing advertising program, role of trade shows in business communication mix. Discussion: Nepal Boards Ltd. Reading: Business Marketing Communication: Advertising and Sales Promotion (Chapter13), Book 1 Session 10 Topic: Managing Personal Selling in Business Marketing Contents: Role of personal selling, selling process, organising, the personal selling effort, traditional selling vs. key account selling, managing sales people. Discussion: Galaxy Solutions Inc. Reading: Business Marketing Communications: Managing the Personal Selling Function (Chapter 14), Book1 Session 11 Topic: Performance Evaluation Contents: Converting strategy goal into concrete performance measures, levels of marketing controls, value of ‘dashboards’ for evaluating marketing strategy performance Discussion: Autotech Pvt. Ltd. Reading: Marketing Performance Measurement (Chapter15), Book 1 Session 12 and 13 Case Studies for discussion: Kirloskar Oil Engines Ltd. Tata Teleservices IBM Challenge Federated Insurance Castrol India Session 14 and 15 Quiz, Project presentation and discussion Teaching Pedagogy: Explanation of concepts with real life corporate examples Practical assignments Case studies Quiz

Business Research Methods

This course studies the nature, scope, and significance of business research and the research methods. In particular, the course examines primary and secondary research methods with applications to specific problems, by the use of quantitative techniques for individual investigation of current problems encountered in business and entrepreneurship.

Business Simulation

Business, Government and Society

China Studies (INT)

Consumer Behavior

Contemp.issues in Indian Eco..

Course description not available.

Corporate Finance

Course description not available.

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Creativity and Innovation

Decision Theory

Design Thinking and Innovation

Digital Marketing Strategy

Course description not available.

Doctoral Seminar on Fundamenta

Econometrics

Course description not available.

(A high level overview of the aims of the course, student activities, nature of assessment.) Ever increasing demand of the energy will reach to be doubled by 2050. But limited source of fossil fuels would not be capable to supply the demand in a sustainable way. Moreover, the implication of the use of these resources tends to have negative impacts on the environment. Hence, there is urgent need to develop of utilization of renewable energy related technologies with affordable cost and increasing the efficiency existing technologies. Solar energy is one of the best among all the renewable resources. The Solar Energy subject is an elective course offered in the department of Mechanical Engineering. Students would learn the subject in class room and visiting solar energy relevant set ups. Students would be evaluated based on their performance in midterm and final examinations of the subject.

Empirical Corporate Finance

Entrepreneurship

Environmental Economics, .....

Excel Modelling

Course description not available.

Financial Accounting

Financial Management 1

Financial Modelling I

Financial Reporting and Control

From Creativity to Innov Mgmt

Fundamentals of Database Systems

Group Dynamics for Teams

Human Resource Management

Independent Research Project

Industry Trip (Long)

Integrated Mktg. Comm.

International Business

International finance

Course introduces students to the world of business. Students will learn about business organizations, managing people, financing of business, revenue generation, business planning, building efficiencies and creating valuable organizations. The course is intended to provide an overview of the discipline of Business Management.

Course description not available.

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Introduction to Marketing

This course helps develop human intuition and conceptualization of the natural, economic, and sociological world using a holistic and systems-based view.

IT Consulting

Japanese Kaiwa

Japanese Management

Lnchng. Entrepreneurial Vntrs.

Legal Aspects of Business

Machine Learning And Knowledge Discovery

Management Communication

Management Information System

Management of IP in Business

Managerial Accounting

Managerial Economics

Managing Human Capital

Market Research

Marketing

Marketing in Practice

Marketing Management 1

Course description not available.

Mrgr., Acqstns..& Crprt., rst.

Course description not available.

Mining of Massive Datasets

MSExcel

Negotiations

Negotiations for Bus. Success

Performance Measurement of Decision Making Units: Non Parametric Data Envelopment Analysis.

Acquisition and Retention of Talents in Education Sectors: Primary and Secondary Schools in India

This course introduces concepts, principles, and techniques for managing manufacturing and service operations at all business organizations, private or public.

Options and Derivatives

Oral Presentation and Communication Skills

Organizational and Individual Dynamics

Organizational Behavior

Organizational Behaviour 2

Course description not available.

Outbound Leadership Practicum

This course is an overview of management from a wide range of perspectives, including sociology, economics, and psychology

Public Economics and Finance

Quantitative Techniques In Business

Quantitative Management IRP

Quan. Methods in Mgmt. 1

This course trains students to be equipped with the essential preparatory mathematics that is needed to cope with more advanced courses in operations, finance, economics, strategy, OB/HR, engineering, computer science, and the natural sciences.

Quan. Methods in Mgmt. 2

This course studies the nature, scope, and significance of methods of research in management and business studies

Retail Management

Course description not available.

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Services Marketing

Social Entrepreneurship

Social Network Analysis

Soft Skills

Strategic Human Resource Management

Strategic Management

Strategic Stewardship of Technology Assets

Summer Internship

Sustainable Operations Management

Talent Acquisition and Succession Planning

Taxation and Business Strategy

THEORY OF FIRM

Total Quality Management

Understanding Behavior In Organizations

Course description not available.

Written Analysis and Communications 2