Program Overview

Program Overview

The ubiquitous and ever-growing nature of the digital economy has led to the re-imagination of business models. The answers of yesterday require a new flavour and need to be supplemented by the questions of tomorrow. In keeping with this modern theme of dynamic education, we have designed a unique program delivery model that enables you to study a curriculum comparable to a full-time MBA program in a flexible mode. This allows you to balance your career with your academic pursuit.

The unique delivery model allows you to connect with SNU faculty and pursue the MBA (Executive) curriculum through face-to-face classes, site research activities, online sessions, self-study, industry visits, and on-campus workshops and competitions.

The program experience will not be easy, but is extremely rewarding. Through the length of the program, you will be able to apply whatever you learn in the work that you do. This blend of study alongside work is the best way for working professionals looking to significantly upskill themselves to take on greater challenges in their careers.

Highlights of the Program

Curriculum for a Digital Economy – Learn about the platforms and business principles that will help you become the charioteer of tomorrow’s business.
Learn While You Earn – Accelerate your career potential through this program without having to take a break from your career.
Inculcate a Global Mindset – Learn from renowned Faculty with vast international experience using learning resources from providers of repute. Be a part of a global academic community through our alliances with prestigious institutions worldwide.

Key Benefits

What we teach and how we teach are the key ingredients for a winning recipe of academic success. Here is the garnishing on that recipe:

Top-tier faculty – Learn from academic experts with a global view
Specialized Courses – New age transformative topics such as Design Thinking, Block Chain, AI, Financial Engineering, and Digital Strategy
Embedded with world class elearning elements - Top quality business simulations, Coursera course integration, and Harvard case studies
Global Immersion Program – 3 week study abroad at our prestigious partner university (at an additional cost)
Interdisciplinary Environment – Opportunity to interact and learn with students from other schools such Arts, Natural Sciences, and Engineering
Dynamic Delivery - Same curriculum, content, and credits accessible via an on- campus residential mode and a non-residential mode with evening and weekend classes powered by a robust ed tech platform
Entrepreneurial Opportunities – Potential to develop start-ups while still studying through the Atal Incubation Centre (recognized and supported by Niti Ayog)
World-Class Partners – Warwick Business School and Peking University
Individual Development Tracks through specific mentroing and psychometric assesments

Who must attend this Program?

The Program is highly suitable for:

Professionals with a minimum of 2 years of work experience, who aspire for a progressive career in management
Senior leaders and professionals, who want to expand their career horizon and portfolio
Professionals who want to learn while earning

Program USPs

World Class Faculty

Weekend Classes

1000 + Hours of Classroom Training

Customized with focused technology

Relevant & future-proof curriculum

Program Curriculum

List of Compulsory First Year Courses

Year 1

			Credit	Hours
Semester 1	Quarter 1	Leadership and Organizational Behavior	2	30
		Financial Reporting and Analysis	2	30
		Organizational and Economic Environment	2	30
		Managerial Communication	2	30
	Quarter 2	Operations Management	2	30
		Marketing Management	2	30
		Managerial Accounting	2	30
		Quantitative Methods for Business Deci-sions	2	30
Semester 2	Quarter 3	Managing Human Capital	2	30
		Digital Transformation and Business Architecture	2	30
		Law, Taxation and Compliance	2	30
		Corporate Finance	2	30
	Quarter 4	Strategic Management and Competition	2	30
		Ethical Leadership	2	30
		Design Thinking and Innovation	2	30
		Business Simulation	2	30
		Project/VB Sim	2	30
TOTAL			34	540

List of Year 2 Courses

Year 2

		Credit	Hours
Quater 5	Entrepreneurial Management	2	30
	Competing in the Digital Age	2	30
	Business Analytics	2	30
	Elective 1	2	30
Quater 6	Building Sustainable Businesses	2	30
	International Business Environment and global Strategy	2	30
	Elective 2	2	30
	Elective 3	2	30
Quarter 7	Elective 4	2	30
	Elective 5	2	30
	Elective 6	2	30
	Elective 7	2	30
Quarter 8	Elective 8	2	30
	Elective 9	2	30
	Elective 10	2	30
	Project or Elective 11	2	30
Total	Project or Elective 11	32	480

List of Electives

Contemporary Banking
Financial Services
Mergers, Acquisitions and Corporate Restructuring
Investment Management
Valuation
International Finance
Raising Capital
Derivatives
Management Control Systems
IT Consulting
ERP
E Commerce
Web and social media analytics
Business Intelligence
Business Transformation and Emerging Technologies
Data Science using R
Managing Businesses on Cloud
Cyber Security
HRIS and Analytics
IT Strategy
B2B marketing
Sales and Distribution
Consumer Behavior
Brand Management
Retailing
Performance Management
Organizational Design
Change Management
Strategic HRM
Market Research
Integrated Marketing Communication
International Business
Corporate Governance
Intellectual Property Rights
New Product Development
Digital Transformation
Management Consulting
Game Theory
Pricing Strategies

Program Schedule

The batch will commence on July 17^th. Classes will be held twice a week and on one Sunday every month

- Wednesdays (6:30 pm - 9.30 pm) & Saturdays(9:00 am -7:00 pm) + 1 Sunday (9:30 am- 5:30pm).

Fees

Fees & Charges	Year 1	Year 2	Full Program
One time charge
Admission Fee	Rs. 25000		Rs. 25000
Recurring charges
Tuition	Rs. 3,62,500		Rs. 7,25,000
Total Charges (1)+(2)	Rs. 3,87,500	Rs. 3,62,500	Rs. 7,50,000
Net Payable	Rs. 3,87,500	Rs. 3,62,500	Rs. 7,50,000

Our Advisors

Dr. Shekhar Chaudhuri

Advisory Council, SME
Former Director, IIM, Calcutta, INDIA

Dr. Rishikesha Krishnan

Advisory Council - SME
Director - IIM Bengaluru, INDIA
Former Director, IIM Indore, INDIA
Former Guest Faculty at NUS, SINGAPORE and Georgetown University, USA

Dr. Raghu Sundaram

Advisory Council, SME

Dean, New York University Stern School of Business, USA

Globally Acclaimed Faculty

Dr. Deepak Kumar Sinha

Professor

Ph.D., Corporate Strategy and Policy, Massachusetts Institute of Technology
Strategy and Entrepreneurship

Dr. Sundaravaradhan Venkatesh

Professor

Chartered Accountant,
Finance, Accounting and Control

Prof. Pradeep Mehra

Professor (Professor of Practice), CEO Atal Incubation Center

Cost Accountant, Institute of Cost Accountant of india
Strategy and Entrepreneurship

Dr. Simanti Bandyopadhyay

Associate Professor

Ph.D. in Economics from Centre for Economic Studies and Planning (CESP), Jawaharlal Nehru University (JNU), New Delhi
Economics and Public Policy

Dr. Paromita Goswami

Professor

PhD, Birla Institute of Technology and Sciences, Pilani
Marketing Management

Dr. Partha Sarathi Roy

Associate Professor

Fellow Program in Rural Management, Institute of Rural Management Anand (IRMA)
Strategy and Entrepreneurship

Our Visiting Faculty

Ms. Paroma Roy Chowdhury

Fellowship in Journalism, Cambridge University,
UK Senior Director,
Asia Communications and Public Affairs,
SoftBank Group International Formal Director of Country Head,
Corporate Communications, Google INDIA
Former VP Communications, Bharati Airtel

Dr. Subir Bandyopadhyay

Ph.D. Marketing, University of Cincinati, USA

MBA, Indian Institute of Management - Calcutta, INDIA

Professor of Marketing, Indiana University Northwest, USA